How to reply to reviews
- Reply to every review, good and bad, ideally within a couple of days.
- Use their name and one detail so it reads like a person wrote it.
- For unhappy reviews, stay calm and take it offline. Apologize, say what you'll do, and give a way to reach you.
- Keep it short. Two to four sentences is plenty.
Need more reviews to reply to? Make a QR code and a ready-to-send ask with our review link and QR code maker.
Questions
Can I copy these word for word?
You can, but a quick edit to add something specific makes it feel personal, and people notice.
Should I reply to fake reviews?
Reply calmly and briefly, then report the review to Google through your profile. Don't argue in public.
Is anything sent anywhere?
No. The replies are written in your browser from what you type.
More free tools
- Review link and QR code maker: Turn your Google review link or Place ID into a QR code, a printable counter card and a ready-to-send message.
- Google Business Profile grader: Is your listing best in show? Tick what your profile has and get a score out of 100 with the three fixes that matter most.
- See all free tools