Why your Google Business Profile matters
For most local businesses, the Google listing is the first thing a new customer sees, often before your website. A complete, active profile gives Google more reasons to show you and gives people more reasons to pick you.
How the score works
Each item carries points based on how much it usually affects whether people find and choose you. The right primary category and real photos count the most. The score is a checklist, not Google's own rating, so use it to decide what to fix first.
Want the full walkthrough? Read our Google Business Profile checklist, or make a review QR code with the review link and QR code maker.
Questions
Is this Google's official score?
No. Google doesn't publish a profile score. This is a checklist of the things that most often help a listing get found and chosen.
Do I need to sign in?
No. Nothing is sent anywhere. Look at your profile yourself and tick what it has.
How often should I post?
About once a week keeps a profile looking active. Share an offer, a new photo, a tip or an event.
More free tools
- Review link and QR code maker: Turn your Google review link or Place ID into a QR code, a printable counter card and a ready-to-send message.
- Review reply drafter: Good reviews deserve good replies. Get three ready-to-edit replies for any star rating, from glowing to grumpy.
- See all free tools