Gyms and fitness studios
Fitness studio marketing that fills classes and keeps members
New members try a class before they commit, and current members drift away quietly. MarketPup helps with both: easy first visits from search and maps, and friendly nudges that bring people back.
In short: For gyms and fitness studios, MarketPup makes a first class easy to find on search and maps, and sends friendly nudges that bring members back. The usual fit is the Fetch plan at $699 a month, month to month, after a free Mini Sniff. MarketPup is based in Charlotte, NC and works with businesses across the United States.
How people choose a gym or studio
People look for a type of workout close to home or work, then check the schedule, the price of a first visit, photos of the space and reviews about the coaches. If booking a trial takes more than a minute, many give up. Once they join, staying is about habit, so a quiet member who gets a friendly note often comes back.
What we'd fix first
- A trial or first-class page that says what to expect, what to bring and how to book, linked from every profile.
- Class types named the way people search, like hot yoga, reformer pilates or kids' martial arts, on your profiles and site.
- Your schedule link on Google, Apple and Bing maps, pointing to the booking tool you already use.
- Photos of real classes, added weekly from the photos you send, with members' OK to be shown.
Ongoing work that suits studios
- Welcome and win-back emails for new sign-ups and members who haven't been in for a while.
- Social posts about classes, coaches and challenges, 12 a month on 2 platforms.
- Local ads for trial classes on Instagram, Facebook or Google, aimed close to your studio.
Where to start
Send your website or listing for a free Mini Sniff: one page with the three fixes we'd make first. If you want us to do the work, the Fetch plan at $699 a month covers your profiles, reviews, AI search tracking and social posts or local ads. Add welcome and win-back emails for $395 once. Every price is on the full menu, month to month, with no contract.
Free help to start on your own: A 90-day marketing plan for small businesses and Free marketing budget calculator.
We never promise rankings, reviews or a number of customers. Nothing goes live on your profiles, site or ad accounts without your yes, and the monthly report uses your own analytics.
Questions
Do you replace our booking or membership software?
No. We link to the tool you already use and make sure people can find your schedule and trial class.
Will you promise weight-loss or fitness results in ads?
No. Ad platforms limit those claims, and we keep ads to your classes, coaches and offers.
Do you work with personal trainers?
Yes. Solo trainers need the same basics: a clear profile, a booking link and recent reviews.
Other businesses we help
- Restaurants and cafes
- Salons, barbers and spas
- Contractors and home services
- Dentists and dental practices
- Real estate agents
- Retail and boutique shops
- Accountants, consultants and other professionals
- AI-built apps
- Pet businesses
Don't see your kind of business? We work with any small business. Tell us about yours in the Mini Sniff form, or see every business we help.